Do you have a 5 year plan for your career? When was the last time you Googled yourself? What is the significance of leaving “digital footprints”? In the increasingly digital world, your online presentation plays a key role in the application process.
If you can answer “yes” to the following questions, then you are well on your way to self-marketing :
1. Do you google your name regularly?
When you know what information about you can be found on the Internet, you have a key advantage: you can use this for your own purposes. Google your name several times a year and put it in “” symbols. This is the only way to display the relevant search results. You may also google for your maiden name. You will not lose any information. Pay attention to whether you can influence the search results found or whether these were posted by third parties. If you have found entries that you do not agree with, correct them or contact the person who posted this information.
2. Do you have a career plan?
Do you know where your trip should go? In a career plan you reflect honestly and critically on your next professional steps based on the following questions:
- How important are your professional career and private life?
- What short, medium and long-term goals are you pursuing?
- Which values are important to you at work?
- What skills do you have, where are your strengths and potentials?
- What type of work are you aiming for (e.g. special industry, target group, etc.)?
- Do you want to be a technical expert or have personnel responsibility?
- With which advanced training courses will you get closer to your goals?
- How mobile are you for your career?
Outsiders should recognize at first glance who you are, what defines you and what goals you are pursuing. Therefore, adapt your self-marketing on the Internet to your individual career plan.
3. Have you done a goal analysis?
The internet offers an almost infinite variety of social networks. Do not log into these randomly, but choose relevant platforms cleverly. The most popular platforms include Facebook, XING, LinkedIn, Instagram, YouTube, Pinterest and Twitter .
Analyze in advance which networks are used in your industry and on which platforms the companies or employers that are of interest to you can be found. You can also research industry-specific networks. In these, the number of users is lower, but they unite one and the same target group.
4. Can you describe yourself in one sentence?
Imagine you meet your hopefully future boss in the elevator and he asks you “What do you do for a living?” If you don’t have an answer to that, or if you start to stutter, you are already uninteresting. It is the same with your online profile. If you don’t get to the heart of what you stand for and what makes you special, visitors will probably not come back to your site.
5. Are you authentic?
Depending on how you present yourself on the Internet, you can reveal a lot about yourself. So ask yourself how you want to affect the visitors of your online profile and what impression you do not want to create. Always remember: the internet doesn’t forget anything. Stay true to yourself and don’t play a role.
Pay attention to the quality of the images, texts and videos used (e.g. size, not blurry, spelling, English translation, facial expressions, gestures, clothing). Note that the audio and visual language may vary depending on the platform and industry.
6. Do you focus on quality instead of quantity?
When it comes to self-marketing and networking on the Internet, a lot doesn’t help a lot. Don’t accept every contact request just to make your network grow. Not every contact brings you advantages. In the worst case, negative associations can even be derived. “Clean up” your network every now and then and sort out contacts if necessary.
Make active contact with interesting people to talk to and dare to contact people you do not know personally. This is the only way to expand your network with helpful contacts. Make sure you justify your contact request. In this way, your counterpart learns what added value the contact with you brings, and you’re already talking.
7. Do you use your online presence?
Of course, it is not enough to simply post information about yourself on the Internet. You have to “work” with them.
- Put links to your online profiles in your email signature.
- If you have a blog or your own website, share new posts with your contacts.
- Link suitable contacts in your posts.
- Use hashtags.
The possibilities for strategically clever self-marketing are almost unlimited. Be and stay active. Use your “digital footprint” as a reference and direct interesting contacts to your person.